A34

While working with Formatte Creative Agency, I collaborated on the branding for Avenue 34, an apartment community near LA’s Arts District. Rather than follow the polished, neutral look common in apartment branding, we leaned into the property’s personality with bold color, playful graphics, and an expressive aesthetic that felt distinctly LA. The result was a brand that felt creative, unconventional, and true to the people we imagined calling Avenue 34 home.