LILIAN

While working with Formatte Creative Agency, I collaborated with the team on branding a new apartment complex in Frogtown, with one very fun challenge from the client: embrace the neighborhood’s name and its abundance of actual frogs. The trick was making that feel intentional rather than gimmicky, so we leaned into modernism with clean typography, simple forms, and a bold, vibrant green that gave the identity a playful nod to Frogtown. The result was a brand that felt modern without being sterile and playful without being childish, distinctly Frogtown without having to put a frog on everything. Because, let’s be honest, we could have gone very frog with this.