VP Black Friday
2021
ART DIRECTION | GRAPHIC DESIGN
Overview
For Vanity Planet’s 2021 Black Friday campaign, we wanted to create something fresh, energetic, and a little unexpected instead of leaning into the usual Black Friday visuals. We built the campaign around bold primary colors and exaggerated perspectives, hand-spray-painting the bottom of a cyc wall to create a bright, graphic backdrop and using a wide-angle lens to bring in distortion and more dynamic compositions. The result was a vibrant campaign that felt playful and distinctly Vanity Planet, making Black Friday feel more like a creative campaign than a sale.
Deliverbles
We developed the campaign’s visual direction, set design, photography, and web assets creating a bold and energetic look across Vanity Planet’s Black Friday assets.
Art Direction
Graphic Design
Content
