VBS (2026)

I WAS ENTRUSTED WITH DEVELOPING THE VISUAL DIRECTION FOR A VACATION BIBLE SCHOOL (VBS) CENTERED AROUND THE THEME "SADDLE UP." DRAWING INSPIRATION FROM VINTAGE WESTERN TYPOGRAPHY AND DESIGN, I GAVE THE TRADITIONAL WESTERN AESTHETIC A BRIGHT, MODERN POP OF COLOR AND PERSONALITY TO MAKE IT FUN AND ENGAGING FOR YOUNGER AUDIENCES. THE GOAL WAS TO CREATE A LOOK THAT CAPTURED THE SPIRIT OF THE THEME WHILE BUILDING EXCITEMENT AND GIVING THE KIDS SOMETHING THEY COULD CONNECT WITH THROUGHOUT THE EXPERIENCE. THE CREATIVE DIRECTION WAS WELL RECEIVED, GENERATING STRONG ENGAGEMENT ACROSS THE EVENT'S PROMOTIONAL CONTENT.